ATOM

ATOM is a media company producing video content of various genres. The terminal goal of Atom is to create valuable and high-quality content on Armenian YouTube.
Since the media production aims to be accessible to the most diverse age groups with its content (mainly 10-40 years old), we decided to refer to the theory of the famous generations that characterize the succession of those age groups. By setting a threshold of the company’s target audience, from alpha to millennials generation, we chose the short name of the phrase “alpha to millennials,” which is more briefly ATOM.